Sensiba San Filippo

Sensiba San Filippo is a regional accounting and business advisory firm serving the West Coast. They are B-Corp Certified and customer & community centered. They came to me for a brand expansion: the logo was working, but the palette was limited and there was no consistency in typography. I expanded the color palette to a robust 16 colors and developed and easy system for users to choose 2- or 3- color combos for internal design projects. I developed a typography hierarchy that was implemented across the website and all marketing materials. I designed templates for Sales sheets, Client Proposals, and several spread layout options for the 2022 issue of their annual magazine, Spotlight Magazine.

(Left) New color palette, expanded from three colors to 16. (Right) The Color Matrix was developed as a tool for internal users when selecting colors for their document. Users can choose any three colors that touch to form a complimentary mini palette.

Google fonts are used for the typography. Each family includes a variety of weights, which gives the user both freedom and control over their message. Each font works well on its own or paired with the others.