The Kitchen Doula makes deliciously hearty and healing soups and snacks. I developed a branding system that uses color and botanical illustrations to differentiate each unique item. There are three categories, each with a slightly different label design. Individual items are customized with color, or as with the broths, within the illustrations. The labels are printed on cold and heat resistant labels and affixed to packaging by the owner.
I developed a rich color palette, with a unique color for each soup flavor. The colors are also used for the snack labels.
The broth labels do not use color, to communicate the simplicity and uniformity of the product line.